Building the world we wish existed

We help movements, foundations, agencies and organizations apply behavioral, cognitive and social science to build communication strategies for the common good.

Why Public Interest Communications? We are formalizing the study and practice of science-based, strategically planned communication campaigns for the greater good. A public interest communications approach has the main goal of achieving significant and sustained positive behavioral change on issues that transcend the particular interests of any single organization or individual. Read more »

Some of Our Public Scholarship

Stop Raising Awareness Already


Too many organizations concentrate on raising awareness about an issue without knowing how to translate that awareness into action. Read why in SSIR »

The Back-of-the-Envelope Guide to Communications Strategy℠


This four-question framework, rooted in social science, can help organizations craft an effective strategy that drives real social change. Read more »

The Science of What Makes People Care℠


Effective communication is not simply about getting your message out. It requires you to strategically
tap into what shapes people’s feelings and values. Read our framework in SSIR »

The Science of Story Building℠


Why we need to understand how to build better stories. We look at what research tells us about how brains work to tell stories that are more compelling, memorable and inspiring. More at scienceofstories.org »

Learn How the Power of Social Science Can Amplify Your Work As a Great Communicator

May 17, 2019

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Building the World We Wish Existed Requires a Literature Review

May 10, 2019

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Latest Issue of Journal of Public Interest Communications Now Available

May 6, 2019

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New Guide for Communicating the Complexity of Climate Change and Displacement

May 2, 2019

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For more information about the Center for Public Interest Communications, please fill out and submit our contact form. To get in touch with team members, please send an email.

Ann Christiano, Director

Annie Neimand, Director of Research

Ellen Nodine, Director of Programs and Training

Kelly Chernin, Journal Manager

Brendan Martin, Communications Assistant

Lissette Tolentino, Research Fellow

Want more? Earn a Master's degree in driving social change. Apply today!

The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for social change. We are based at the University of Florida College of Journalism and Communications.