Social Media

With literally hundreds of articles vying for our attention daily, getting your campaign noticed isn’t always easy, so to reach their audiences, communicators sometimes turn to a popular, but underused tool: humor

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Posted: July 6, 2016

An inspiring video can enliven a campaign in progress or spark a new one. Alina Evans, account coordinator at Spitfire Strategies, shares five points to think about if your organization is considering getting behind the camera.

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Posted: May 25, 2016

As a big player in the movement for LGBT equality, the Human Rights Campaign has used all the tools they have to stop the recent anti-LGBT bills introduced across the south. From organizing celebrities and business leaders, to leading marches in the street, HRC is on the frontline of this movement. We talked with Anastasia Khoo, chief marketing officer for HRC and the brain behind many of their famous social media campaigns about this fight and what HRC is doing to win.

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Posted: May 11, 2016

Research & Insights

Can Facebook Increase Charity?

People who are already logged into their social media accounts are more likely to share their charitable donations online and encourage their friends to chip in.   These results come from a study conducted by Marco Castillo, Ragan Petrie and Clarence Wardell, and are published in the June 2014 issue…

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Posted: April 21, 2016

AndACTION worked with Color of Change to participate in the official “Underground” live-tweet with cast members, creators and an enthusiastic audience for the the “Firefly” episode. Color of Change is a trusted and proven leader in racial justice, and AndAction were interested in seeing how they could connect the “Underground” audience to their work. Check out what happened.

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Posted: April 13, 2016

Social media sites like Facebook have a reputation for spreading misinformation. But providing corrective information through the site has the potential to reduce misperceptions – at least in some cases, according to a new study by researchers Leticia Bode and Emily K. Vraga, published in the August 2015 issue of…

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Posted: April 4, 2016

Facebook isn’t just a great place to stalk your ex and catch up with old friends, it is also a great place to fundraise. Nonprofits, especially smaller organizations, can benefit from leveraging Facebook to raise money. Using Facebook lets organizations take advantage of the “social network effect,” where calls for…

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Posted: March 24, 2016

From the ice bucket challenge to the polar plunge, more millennials are getting involved in and sharing causes they care about on social media. Millennials are more likely to get involved with charities when they can see how their actions can help others. Efforts to raise money on Facebook that…

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Posted: March 17, 2016

In honor of International Women’s Day, I talked with Sara Landas and Holli Rae, the filmmakers behind the new grassroots documentary, The Goddess Project, about their film, the role of media in driving change and why it is important to tell stories about women’s lives.

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Posted: March 8, 2016

Research & Insights

How Lies Live on Facebook

For many people, Facebook is their main source for news. Pew reports that half of the social network’s users rely on it to get their news, and researchers recently found that people join Facebook communities to reinforce their world views. From science to conspiracy theories, people engage in confirmation bias…

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Posted: January 25, 2016