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  • About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Why Your Science Communication Isn’t Landing
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
  • Training
    • Programs
    • Professional Development
      • Learn on your schedule
      • Beyond raising awareness: How to create lasting change
      • Science Communications Course 
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
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Social Media

6 posts

Frank Edwards: Digital Activism and Non-Violent Conflict

Frank Edwards has been involved in several initiatives bridging the gap between activism and digital media, notably as an editor with the Austin Independent Media Center, a community organizer with… Continue Reading Frank Edwards: Digital Activism and Non-Violent Conflict
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  • 2 min

Can Facebook Increase Charity?

People who are already logged into their social media accounts are more likely to share their charitable donations online and encourage their friends to chip in.   These results come… Continue Reading Can Facebook Increase Charity?
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  • 2 min

Use Facebook to Correct Misinformation on GMOs

Social media sites like Facebook have a reputation for spreading misinformation. But providing corrective information through the site has the potential to reduce misperceptions – at least in some cases,… Continue Reading Use Facebook to Correct Misinformation on GMOs
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  • 2 min

For Nonprofits on Facebook It Pays to be Popular

Facebook isn’t just a great place to stalk your ex and catch up with old friends, it is also a great place to fundraise. Nonprofits, especially smaller organizations, can benefit… Continue Reading For Nonprofits on Facebook It Pays to be Popular
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  • 2 min

Millennials Give a Damn When Others are in Need

From the ice bucket challenge to the polar plunge, more millennials are getting involved in and sharing causes they care about on social media. Millennials are more likely to get… Continue Reading Millennials Give a Damn When Others are in Need
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How Lies Live on Facebook

For many people, Facebook is their main source for news. Pew reports that half of the social network’s users rely on it to get their news, and researchers recently found… Continue Reading How Lies Live on Facebook
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More of our work
  • Persuasion in a “Post-Truth” World
  • How to Build Better Calls to Action
  • Communicating the Complexity of Displacement in a Changing Climate
  • Building the Field of Public Interest Communications
Latest from the Center
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  • October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability
  • 2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth
  • composite image of Audrey Goldfarb and text stating "Science isn't personal: why communicating emotion isn't 'soft,' it's strategic"
    Changemakers in Action: Dr. Audrey Goldfarb
How We Help – Case Studies
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    Science-based communication strategy on COVID for the UN Verified Initiative
  • UpTogether - Case Study - The Center for Public Interest Communications
    Using Research to Change Narratives About Direct Cash Assistance for UpTogether
  • BROKE project screenshot
    Re-examining narratives on poverty and wealth — the BROKE project
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Center for Public Interest Communications
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The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for change. We are based at the University of Florida College of Journalism and Communications.

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