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More of our work

How to Use Stories to Bring ‘Us’ and ‘Them’ Together
Stop Raising Awareness Already
Why each side of the partisan divide thinks the other is living in an alternate reality
The Science of Story Building

Latest from the Center

Paper exploring local discursive frames of poverty and race wins 2023 research prize
Center welcomes two collaborators in research and strategy
Center announces three finalists for the $10,000 public interest communications research prize
Center honors the memory of colleague Rakeem Robinson

How We Help – Case Studies

Invest in Trust – a vaccine communications guide for CNAs
Science-based communication strategy on COVID for the UN Verified Initiative
Re-examining narratives on poverty and wealth — the BROKE project

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The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for social change. We are based at the University of Florida College of Journalism and Communications.

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