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    • About
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
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      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
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Facebook

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For Nonprofits on Facebook It Pays to be Popular

Facebook isn’t just a great place to stalk your ex and catch up with old friends, it is also a great place to fundraise. Nonprofits, especially smaller organizations, can benefit… Continue Reading For Nonprofits on Facebook It Pays to be Popular
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  • 2 min

How Lies Live on Facebook

For many people, Facebook is their main source for news. Pew reports that half of the social network’s users rely on it to get their news, and researchers recently found… Continue Reading How Lies Live on Facebook
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More of our work
  • The Science of What Makes People Care
  • How to Build Better Calls to Action
  • The Science of Belief: Use Values and Worldviews to Build Bridges
  • Can #MeToo Have Lasting Influence?
Latest from the Center
  • Teresa Gonzales and Nicole Bronzan
    Paper exploring local discursive frames of poverty and race wins 2023 research prize
  • Center welcomes two collaborators in research and strategy
  • 2023 Research Prize Finalists
    Center announces three finalists for the $10,000 public interest communications research prize
  • Rakeem Robinson
    Center honors the memory of colleague Rakeem Robinson
How We Help – Case Studies
  • illustration
    Innovation Service of UNHCR: the UN Refugee Agency
  • BROKE project screenshot
    Re-examining narratives on poverty and wealth — the BROKE project
  • Strategic Communications Academy for University of Florida Engineering Scholars

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Center for Public Interest Communications
PO Box 118400
Gainesville, FL 32611-8400

An auxiliary unit of the College of Journalism and Communications

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The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for social change. We are based at the University of Florida College of Journalism and Communications.

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