Facebook

Facebook isn’t just a great place to stalk your ex and catch up with old friends, it is also a great place to fundraise. Nonprofits, especially smaller organizations, can benefit from leveraging Facebook to raise money. Using Facebook lets organizations take advantage of the “social network effect,” where calls for…

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Posted: March 24, 2016

Research & Insights

How Lies Live on Facebook

For many people, Facebook is their main source for news. Pew reports that half of the social network’s users rely on it to get their news, and researchers recently found that people join Facebook communities to reinforce their world views. From science to conspiracy theories, people engage in confirmation bias…

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Posted: January 25, 2016

Social media activism comes in all forms and even the act of liking something can sometimes bring more and more likes. Before you know it, a movement gets underway.

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Posted: August 8, 2014