An inspiring video can enliven a campaign in progress or spark a new one. Alina Evans, account coordinator at Spitfire Strategies, shares five points to think about if your organization is considering getting behind the camera.
Read more Posted: May 25, 2016
Communications campaigns raise awareness about environmental issues but still fail to influence behavior, particularly when people feel like others are to blame for the problem. Published in the June 2014 issue of the journal Environmental Conservation, the results come from a survey conducted to evaluate the effectiveness of a communications…
Read more Posted: March 15, 2016
To make your point and score a victory, sometimes you have to be audacious and even a bit cheeky. Greenpeace shows how.
Read more Posted: October 23, 2014