An inspiring video can enliven a campaign in progress or spark a new one. Alina Evans, account coordinator at Spitfire Strategies, shares five points to think about if your organization is considering getting behind the camera.

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Posted: May 25, 2016

Research & Insights

How Conservation Campaigns Fail

Communications campaigns raise awareness about environmental issues but still fail to influence behavior, particularly when people feel like others are to blame for the problem. Published in the June 2014 issue of the journal Environmental Conservation, the results come from a survey conducted to evaluate the effectiveness of a communications…

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Posted: March 15, 2016

To make your point and score a victory, sometimes you have to be audacious and even a bit cheeky. Greenpeace shows how.

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Posted: October 23, 2014