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      • Science Communications Course 
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Center for Public Interest Communications
Support
  • About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
  • Training
    • Programs
    • Professional Development
      • Learn on your schedule
      • Beyond raising awareness: How to create lasting change
      • Science Communications Course 
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
    • Newsletter
    • Scholarship & Publications

Learn on your schedule

Self-paced courses - Center for Public Interest Communications

At the Center, we understand that we serve a global community of changemakers with different needs, learning styles and widely dispersed timezones. We have therefore launched the self-paced program to allow busy professionals to take full control of their communication skills enhancement. You’ll be able to progress through course material quickly and as your demanding schedule allows.

Our seasoned instructors have developed these courses with the same degree of aplomb you’ve come to expect from the Center. We will also release more programs throughout the year as they become available.


Here’s what’s coming:

The scientific evidence is piling up: people don’t act on information; they act on what they care most about. We’ve distilled six core principles from behavioral, cognitive and social science that you can apply to help people care more about your work. Implementing these techniques can reduce misinformation and increase understanding and resonance.

The Science of What Makes People Care

The Science of What Makes People Care

(Now enrolling)

The scientific evidence is piling up: people don’t act on information; they act on what they care most about. We’ve distilled six core principles from behavioral, cognitive and social science that you can apply to help people care more about your work. Implementing these techniques can reduce misinformation and increase understanding and resonance.

learn more and enroll
Designing and Delivering Compelling Presentations

Designing and Delivering Compelling Presentations

(Now enrolling)

Delivering a compelling presentation starts with a clear message. We’ll share the magic behind designing talks for specific audiences and build new skills that help you break through writer’s block.

learn more and enroll

The Anatomy of a Meeting

The Anatomy of a Meeting

Learn to hold successful meetings with policymakers, influentials, funders and journalists. Apply techniques for building their curiosity, helping them understand the value of your work and setting the foundation for a lasting, positive relationship.

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Leveraging your Expertise for Thought Leadership

Leveraging your Expertise for Action

Position yourself or your organization as an authority or a go-to resource in your field. Learn techniques to establish your influence and thought leadership.

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The Science of Story Building

The Science of Story Building

How can we build stories that illustrate the importance of research? What makes one story more compelling than another? How can we get people to care about the issues? This session dives into the structure of a story and uncovers the principles to help you take a narrative approach to your communications work.

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Understanding Your Audience with Persona Building

Understanding Your Audience with Persona Building

Psychographics vs Demographics. Habits and Networks. Learn a framework for creating rich personas for your audience research.

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The Six Spheres of Influence

The Six Spheres of Influence

Learn the Six Spheres of Influence framework, a strategic tool for driving social change across policy, media, activism, industry, communities, and social norms. Learn how to use systems thinking to identify resources, align goals, and craft powerful public interest campaigns that make a real impact.

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Measuring Your Program's Impact

Measuring Your Program’s Impact

Discover key strategies to measure the success of your campaigns and make data-driven improvements. This course covers essential tools and techniques to help you track, analyze, and amplify your impact.

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Back of the Envelope Strategy

A Back of the Envelope Strategy

Creating a strategic communications plan doesn’t require a staff retreat and hours of work. You’ll learn about the six spheres of influence where you can drive change and, from there, develop an effective strategy. By focusing on making the right decisions in the correct sequence, you can gain traction for your work. This session gives you a basic framework for developing the right strategy to effect change.

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Change Management

Change Management

Elevate your influence and achieve your goals through building and managing strategic relationships. Gain support, establish credibility, and advocate for innovation using research-backed insights to drive impactful change.

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“This class has helped increase my understanding of communication. It’s very informative, thought-provoking and creates a deeper sense of knowing how to communicate effectively. This class provides you the knowledge needed to make your communication skills STICK! If you are looking to enhance both personal and professional communication skills, this is the course for you.”


Technology Requirements

These synchronous courses make use of Canvas – a popular learning management system. It is our one-stop shop where you’ll find all the instructional materials, practice worksheets, and additional resources that apply to your communication needs.

Additional Help and Questions

If you run into technical issues or have questions about programs, please contact Ellen Nodine, the Center’s director of training and programs.

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Center for Public Interest Communications
PO Box 118400
Gainesville, FL 32611-8400

An auxiliary unit of the College of Journalism and Communications

Copyright © 2026

Contact Us

We are eager to chat with you about your project or training need.

Send us a note

The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for change. We are based at the University of Florida College of Journalism and Communications.

  • Change Communication
  • Science Communication
  • Strategic Communication
  • Broader Impacts
  • Public Interest Communication
  • Narrative Change
  • Leadership Development
  • Strategy Development
  • Effective Presentations
  • Research Translation & Insights

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