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Center for Public Interest Communications
Support
  • About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Why Your Science Communication Isn’t Landing
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
  • Training
    • Programs
    • Professional Development
      • Learn on your schedule
      • Beyond raising awareness: How to create lasting change
      • Science Communications Course 
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
    • Newsletter
    • Scholarship & Publications

Scholarship & Publications

Philanthropy's New Voice: Building Trust with Deeper Stories and Clear Language
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Philanthropy’s Messaging Creates Confusion. Telling Better Stories Can Build Trust

  • April 4, 2024
The Council on Foundations and the Center for Public Interest Communications today announced the release of Philanthropy’s New Voice, the largest study ever of narratives in philanthropy. The…
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BROKE project screenshot
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Re-examining narratives on poverty and wealth — the BROKE project

  • August 3, 2022
In 2019, the Center for Public Interest Communications and the Radical Communicators Network co-applied for the Gates Grand Economic Challenge and earned a small grant from the Omidyar Network…
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Photo by -slav-
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This Untapped Tool Could Help Boost Vaccination Rates

  • January 27, 2022
The recent failure of workplace vaccine mandates in the Supreme Court means we have to look for fresh ideas to get the last third of Americans vaccinated. Here’s a tool no one has tried:…
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Why Intersectional Stories Are Key to Helping the Communities We Serve

  • September 29, 2021
Telling diverse and inclusive stories for social change that center marginalized communities and build understanding requires that we show the complex ways communities experience systems of…
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Finding the Right Messenger for Your Message

  • May 6, 2021
Trusted messengers are important to the success of any advocacy campaign. Here are eight archetypes and four audience contexts to help organizers find the right ones. Published: Stanford…
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How to Build Better Calls to Action

  • January 6, 2020
A well-told story can inspire people to engage with social and environmental issues, but how do nonprofits channel that energy into behaviors that make a difference? Behavioral science can…
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Illustration by Ailadi
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Outsmart Gender Bias through Design

  • December 15, 2019
Center team members and their partners at the UN Refugee Agency’s Innovation Service describe how behavioral, social and psychological science can help humanitarian organizations create more…
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Illustration by Ailadi.
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Designing Diverse and Gender Inclusive Humanitarian Organizations

  • December 15, 2019
Center team members and their partners at the UN Refugee Agency’s Innovation Service describe how behavioral, social and psychological science can help humanitarian organizations create more…
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Illustration by Ailadi
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Communicating Complexity in the Humanitarian Sector

  • October 16, 2019
In this article, Center team members and their partners at the UN Refugee Agency’s Innovation Service, describe how academic research can be used to help think through the complexity of…
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Photo by Klaus Nielsen:
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How to Use Stories to Bring ‘Us’ and ‘Them’ Together

  • June 17, 2019
To build more inclusive movements, social advocacy organizations and activists need to create stories that can engage both familiar and new communities. Published: Stanford Social Innovation…
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Professional Development
  • Science Communications Course 
  • Beyond raising awareness: How to create lasting change
  • Strategic Communications Academy for UF Leaders & Scholars
More of our work
  • The Science of Belief: Use Values and Worldviews to Build Bridges
  • The Science of Story Building
  • The Science of Belief: Identify Perceptions of Harm
  • The Science of Belief: Move Beyond “Us” and “Them” to “We”
Latest from the Center
  • Most Americans Support Freedom of Information. Almost None Have Ever Used It.
  • October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability
  • 2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth
  • composite image of Audrey Goldfarb and text stating "Science isn't personal: why communicating emotion isn't 'soft,' it's strategic"
    Changemakers in Action: Dr. Audrey Goldfarb
How We Help – Case Studies
  • Staff professional development via ‘drip’ training integrated in Slack
  • florida beach
    When the Science Stops at the Shoreline: Sharing Research on Florida’s Red Tide
  • Council on Foundations - Largest study on narratives about philanthropy
    Largest Study on Narratives About Philanthropy with the Council on Foundations
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Center for Public Interest Communications
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The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for change. We are based at the University of Florida College of Journalism and Communications.

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