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    • About
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • What We’ve Shared
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Contact Us
    • Job: Center Research Assistant
  • Our Services
    • Strategy Consulting
    • Issue Research
    • Training – Frameworks and Custom
  • Frameworks & Resources
  • Training
    • Programs
    • Now Recruiting
      • Beyond raising awareness: How to create lasting change
      • Strategic Communications Academy for UF Leaders & Scholars
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29 posts

Re-examining narratives on poverty and wealth — the BROKE project

BROKE project screenshot
In 2019, the Center for Public Interest Communications and the Radical Communicators Network co-applied for the Gates Grand Economic Challenge and earned a small grant from the Omidyar Network to… Continue Reading Re-examining narratives on poverty and wealth — the BROKE project
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This Untapped Tool Could Help Boost Vaccination Rates

The recent failure of workplace vaccine mandates in the Supreme Court means we have to look for fresh ideas to get the last third of Americans vaccinated. Here’s a tool no… Continue Reading This Untapped Tool Could Help Boost Vaccination Rates
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Why Intersectional Stories Are Key to Helping the Communities We Serve

Telling diverse and inclusive stories for social change that center marginalized communities and build understanding requires that we show the complex ways communities experience systems of inequality. Published: Stanford Social… Continue Reading Why Intersectional Stories Are Key to Helping the Communities We Serve
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Finding the Right Messenger for Your Message

Trusted messengers are important to the success of any advocacy campaign. Here are eight archetypes and four audience contexts to help organizers find the right ones. Published: Stanford Social Innovation… Continue Reading Finding the Right Messenger for Your Message
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How to Build Better Calls to Action

A well-told story can inspire people to engage with social and environmental issues, but how do nonprofits channel that energy into behaviors that make a difference? Behavioral science can help… Continue Reading How to Build Better Calls to Action
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Illustration by Ailadi
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  • 1 min

Outsmart Gender Bias through Design

Center team members and their partners at the UN Refugee Agency’s Innovation Service describe how behavioral, social and psychological science can help humanitarian organizations create more inclusive workplaces. As the… Continue Reading Outsmart Gender Bias through Design
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Illustration by Ailadi.
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Designing Diverse and Gender Inclusive Humanitarian Organizations

Center team members and their partners at the UN Refugee Agency’s Innovation Service describe how behavioral, social and psychological science can help humanitarian organizations create more inclusive workplaces. As the… Continue Reading Designing Diverse and Gender Inclusive Humanitarian Organizations
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Illustration by Ailadi
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  • 1 min

Communicating Complexity in the Humanitarian Sector

In this article, Center team members and their partners at the UN Refugee Agency’s Innovation Service, describe how academic research can be used to help think through the complexity of… Continue Reading Communicating Complexity in the Humanitarian Sector
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Photo by Klaus Nielsen:
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How to Use Stories to Bring ‘Us’ and ‘Them’ Together

To build more inclusive movements, social advocacy organizations and activists need to create stories that can engage both familiar and new communities. Published: Stanford Social Innovation Review – June 2019
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Changing Mindsets, Changing the Rules

A talk on communicating climate change in the anthropocene delivered in June 2019 at a conference hosted by Partners for a New Economy. Published: YouTube
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More of our work
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The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for social change. We are based at the University of Florida College of Journalism and Communications.

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