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  • About
    • About the Center for Public Interest Communications
    • What is Public Interest Communications?
    • Our Team
    • Theories We Use
    • Center Updates
    • Programs & Affiliates
      • frank gathering
      • The Research Prize in Public Interest Communications
      • Journal of Public Interest Communications
      • UF Programs
    • Our Approach to Generative Artificial Intelligence
    • Contact Us
    • Job: Center Research Assistant
  • SOLUTIONS
    • Beyond Raising Awareness
    • Become a Great Science Communicator
    • Fixing Data’s Demand Problem
    • Why your narrative change strategy isn’t working
    • How to reach people who don’t already agree with you
    • Why Your Science Communication Isn’t Landing
    • Services
      • Strategy Consulting
      • Issue Research
      • Training – Frameworks and Custom
  • Frameworks
  • Training
    • Programs
    • Professional Development
      • Learn on your schedule
      • Beyond raising awareness: How to create lasting change
      • Science Communications Course 
      • Strategic Communications Academy for UF Leaders & Scholars
  • RESOURCES
    • Case Studies
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    • Scholarship & Publications

CASE STUDY: AARP Foundation Experience Corps

The Challenge:

AARP Foundation Experience Corps is an intergenerational volunteer-based tutoring program that serves more than 30,000 students across the nation with nearly 2,000 volunteers. It relies on adults over the age of 50 to serve in their community to make a lasting difference in the lives of America’s most vulnerable children. Experience Corps was looking to develop their staff and stakeholders’ skills to help them communicate across communities, to use emotion to gain attention and to use story to move people to action.

What We Did:

With input from AARP’s team, the Center reviewed the materials in use and researched trends across the field in order to design a unique syllabus that met the learning objectives of the organization.

The resulting customized workshop, Communicating Strategically with Experience Corps Stakeholders, featured case-studies as well as exploration into the affiliates existing projects. Featuring expert, face-to-face instruction and interactive, engaging exercises, the session also provided time for meaningful discussion and application.

To discuss how the Center can help your organization, contact us. 

Professional Development
  • Beyond raising awareness: How to create lasting change
  • Strategic Communications Academy for UF Leaders & Scholars
  • Science Communications Course 
More of our work
  • Why Intersectional Stories Are Key to Helping the Communities We Serve
  • Persuasion in a “Post-Truth” World
  • How to Build Better Calls to Action
  • Can #MeToo Have Lasting Influence?
Latest from the Center
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  • 2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth
  • composite image of Audrey Goldfarb and text stating "Science isn't personal: why communicating emotion isn't 'soft,' it's strategic"
    Changemakers in Action: Dr. Audrey Goldfarb
How We Help – Case Studies
  • BROKE project screenshot
    Re-examining narratives on poverty and wealth — the BROKE project
  • hands with medicine
    Invest in Trust – a vaccine communications guide for CNAs
  • gloved hand holding vial
    Science-based communication strategy on COVID for the UN Verified Initiative
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Center for Public Interest Communications
PO Box 118400
Gainesville, FL 32611-8400

An auxiliary unit of the College of Journalism and Communications

Copyright © 2026

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The Center for Public Interest Communications, the first of its kind in the nation, is designed to study, test and apply the science of strategic communication for change. We are based at the University of Florida College of Journalism and Communications.

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