Posted: June 16, 2017
How social change advocates can craft messages that work.
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Tagged as: anthropology, audience, framing, message, messaging, psychology, science, social impact, strategic communication
Going Beyond Resonance: How Social Change Advocates Can Craft Messages That Work
We Trained 80 Scientists to Tell Stories. Here’s What Happened.
Posted: June 5, 2017
The frank academy team spent one week in June helping 80 program officers and scientists at the National Institute of Food and Agriculture (NIFA) find their stories.
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Tagged as: Climate change communication, communication science, communication training, frank academy, science, science communication, stem communication, storytelling, storytelling training, strategic communication, training
To Win Against False Information, We Must Play Offense
Posted: April 7, 2017
What should strategic communication in the public and social change sectors look like in a time marked by extreme political polarization and false information? Science suggests the key may be playing offense, rather than defense.
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Tagged as: frankology
Who Are You Calling Anti-Science?
Posted: April 7, 2017
Those who reject vaccines or the climate consensus often embrace other legitimate areas of research.
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Tagged as: election, frankology, protest, trump
The Power of Fact in a ‘Post-Truth’ World
Posted: April 4, 2017
Is there room for truth in a post-truth world? Yes, if we use the best of what we know from science and strategic communication to frame it the right way.
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Tagged as: frameworks, framing, posttruth, strategy, truth
Why Each Side of the Partisan Divide Thinks the Other is Living in an Alternate Reality
Posted: January 20, 2017
If someone sees or hears something they don't want to believe...they probably won't believe it.
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Tagged as: frankology
Meet the frank 2017 Prize for Research in Public Interest Communications Finalists
Posted: January 19, 2017
The University of Florida College of Journalism and Communications will award two $1,500 prizes and one $10,000 prize to published academic research that informs the growing discipline of Public Interest Communications. Next month, three finalists will present their work at frank, a gathering of communications professionals, academics, researchers, artists, philanthropists, business leaders and advocates who use strategic communication to drive social change, and frank (scholar), a novel academic conference for researchers whose work adds to the discipline of Public Interest Communications in Gainesville, Florida. Both audiences will vote for the $10,000 winner. This year saw the greatest number of submissions for the prize. The…
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#ZombieDilemma: Humor Can Backfire in a Public Health Campaign
Posted: July 6, 2016
With literally hundreds of articles vying for our attention daily, getting your campaign noticed isn’t always easy, so to reach their audiences, communicators sometimes turn to a popular, but underused tool: humor
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Tagged as: campaign, Emotions, health, humor, messaging, public health, Social Media
What You See May Affect What You Eat
Posted: June 27, 2016
Research suggests you can creatively and strategically use psychology, visuals and people’s everyday surroundings to curb overeating.
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Tagged as: Children, food, frankology, health, obesity, visual communication
Seven Minutes in Heaven with Scientist Troy Campbell
Posted: April 14, 2016
What happens when a science prodigy loves literature and people? Troy Campbell, the frank 2016 $10k research prize winner. We talked with Campbell about his research, winning the prize and what it was like to attend frank for the first time.
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Tagged as: framing, frank, information avoidance, messaging, politics, Research, science, sevenminutesinheavenwithascientist