Center News

Going Beyond Resonance: How Social Change Advocates Can Craft Messages That Work

Posted: June 16, 2017

How social change advocates can craft messages that work.

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We Trained 80 Scientists to Tell Stories. Here’s What Happened.

Posted: June 5, 2017

The frank academy team spent one week in June helping 80 program officers and scientists at the National Institute of Food and Agriculture (NIFA) find their stories.

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To Win Against False Information, We Must Play Offense

Posted: April 7, 2017

What should strategic communication in the public and social change sectors look like in a time marked by extreme political polarization and false information? Science suggests the key may be playing offense, rather than defense.

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Who Are You Calling Anti-Science?

Posted: April 7, 2017

Those who reject vaccines or the climate consensus often embrace other legitimate areas of research.

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The Power of Fact in a ‘Post-Truth’ World

Posted: April 4, 2017

Is there room for truth in a post-truth world? Yes, if we use the best of what we know from science and strategic communication to frame it the right way.

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Why Each Side of the Partisan Divide Thinks the Other is Living in an Alternate Reality

Posted: January 20, 2017

If someone sees or hears something they don't want to believe...they probably won't believe it.

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Meet the frank 2017 Prize for Research in Public Interest Communications Finalists

Posted: January 19, 2017

The University of Florida College of Journalism and Communications will award two $1,500 prizes and one $10,000 prize to published academic research that informs the growing discipline of Public Interest Communications. Next month, three finalists will present their work at frank, a gathering of communications professionals, academics, researchers, artists, philanthropists, business leaders and advocates who use strategic communication to drive social change, and frank (scholar), a novel academic conference for researchers whose work adds to the discipline of Public Interest Communications in Gainesville, Florida. Both audiences will vote for the $10,000 winner. This year saw the greatest number of submissions for the prize. The…


#ZombieDilemma: Humor Can Backfire in a Public Health Campaign

Posted: July 6, 2016

With literally hundreds of articles vying for our attention daily, getting your campaign noticed isn’t always easy, so to reach their audiences, communicators sometimes turn to a popular, but underused tool: humor

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What You See May Affect What You Eat

Posted: June 27, 2016

Research suggests you can creatively and strategically use psychology, visuals and people’s everyday surroundings to curb overeating.

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Seven Minutes in Heaven with Scientist Troy Campbell

Posted: April 14, 2016

What happens when a science prodigy loves literature and people? Troy Campbell, the frank 2016 $10k research prize winner. We talked with Campbell about his research, winning the prize and what it was like to attend frank for the first time.

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