Posted: June 16, 2017
How social change advocates can craft messages that work.
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Tagged as: anthropology, audience, framing, message, messaging, psychology, science, social impact, strategic communication
Going Beyond Resonance: How Social Change Advocates Can Craft Messages That Work
We Trained 80 Scientists to Tell Stories. Here’s What Happened.
Posted: June 5, 2017
The frank academy team spent one week in June helping 80 program officers and scientists at the National Institute of Food and Agriculture (NIFA) find their stories.
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Tagged as: Climate change communication, communication science, communication training, frank academy, science, science communication, stem communication, storytelling, storytelling training, strategic communication, training
The Power of Fact in a ‘Post-Truth’ World
Posted: April 4, 2017
Is there room for truth in a post-truth world? Yes, if we use the best of what we know from science and strategic communication to frame it the right way.
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Tagged as: frameworks, framing, posttruth, strategy, truth
Meet the frank 2017 Prize for Research in Public Interest Communications Finalists
Posted: January 19, 2017
The University of Florida College of Journalism and Communications will award two $1,500 prizes and one $10,000 prize to published academic research that informs the growing discipline of Public Interest Communications. Next month, three finalists will present their work at frank, a gathering of communications professionals, academics, researchers, artists, philanthropists, business leaders and advocates who use strategic communication to drive social change, and frank (scholar), a novel academic conference for researchers whose work adds to the discipline of Public Interest Communications in Gainesville, Florida. Both audiences will vote for the $10,000 winner. This year saw the greatest number of submissions for the prize. The…
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#ZombieDilemma: Humor Can Backfire in a Public Health Campaign
Posted: July 6, 2016
With literally hundreds of articles vying for our attention daily, getting your campaign noticed isn’t always easy, so to reach their audiences, communicators sometimes turn to a popular, but underused tool: humor
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Tagged as: campaign, Emotions, health, humor, messaging, public health, Social Media
Seven Minutes in Heaven with Scientist Troy Campbell
Posted: April 14, 2016
What happens when a science prodigy loves literature and people? Troy Campbell, the frank 2016 $10k research prize winner. We talked with Campbell about his research, winning the prize and what it was like to attend frank for the first time.
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Tagged as: framing, frank, information avoidance, messaging, politics, Research, science, sevenminutesinheavenwithascientist
5 Black Scholars Driving Change that You Need to Know
Posted: February 4, 2016
From public health to the front lines of the feminist, climate justice and #blacklivesmatter movements, these five scholars are driving change with their work.
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Tagged as: addiction, criminal justice, environmental justice, feminism, health, race, Research
Ready, Aim, Fire: How to do research to build a winning communications campaign
Posted: October 1, 2015
What separates a run-of-the-mill communications campaign from one that has the power to motivate people to take action? Well, lots of things. But one critical element is research which can make a good campaign great and show you exactly where to aim your campaign and fire. Artemis Strategy Group shares advice for doing effective research.
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5 Ways to Bridge the Divide Between Religion and Science
Posted: September 23, 2015
How do you bridge the divide between science and religion? Here are 5 studies that answer questions such as “why do people deny scientific evidence” to “how do you turn skeptics into believers?”
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The Science Of Communication: An interview with Dr. Sara Bleich, 2015 frank grand prize winner
Posted: June 12, 2015
Soon we’ll be taking submissions for the frank 2016 research prizes in public interest communications. To kick things off, we talked with Dr. Sara Bleich, the 2015 frank grand prize winner.
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