Center News

Going Beyond Resonance: How Social Change Advocates Can Craft Messages That Work

Posted: June 16, 2017

How social change advocates can craft messages that work.

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We Trained 80 Scientists to Tell Stories. Here’s What Happened.

Posted: June 5, 2017

The frank academy team spent one week in June helping 80 program officers and scientists at the National Institute of Food and Agriculture (NIFA) find their stories.

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The Power of Fact in a ‘Post-Truth’ World

Posted: April 4, 2017

Is there room for truth in a post-truth world? Yes, if we use the best of what we know from science and strategic communication to frame it the right way.

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Meet the frank 2017 Prize for Research in Public Interest Communications Finalists

Posted: January 19, 2017

The University of Florida College of Journalism and Communications will award two $1,500 prizes and one $10,000 prize to published academic research that informs the growing discipline of Public Interest Communications. Next month, three finalists will present their work at frank, a gathering of communications professionals, academics, researchers, artists, philanthropists, business leaders and advocates who use strategic communication to drive social change, and frank (scholar), a novel academic conference for researchers whose work adds to the discipline of Public Interest Communications in Gainesville, Florida. Both audiences will vote for the $10,000 winner. This year saw the greatest number of submissions for the prize. The…


#ZombieDilemma: Humor Can Backfire in a Public Health Campaign

Posted: July 6, 2016

With literally hundreds of articles vying for our attention daily, getting your campaign noticed isn’t always easy, so to reach their audiences, communicators sometimes turn to a popular, but underused tool: humor

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Seven Minutes in Heaven with Scientist Troy Campbell

Posted: April 14, 2016

What happens when a science prodigy loves literature and people? Troy Campbell, the frank 2016 $10k research prize winner. We talked with Campbell about his research, winning the prize and what it was like to attend frank for the first time.

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5 Black Scholars Driving Change that You Need to Know

Posted: February 4, 2016

From public health to the front lines of the feminist, climate justice and #blacklivesmatter movements, these five scholars are driving change with their work.

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Ready, Aim, Fire: How to do research to build a winning communications campaign

Posted: October 1, 2015

What separates a run-of-the-mill communications campaign from one that has the power to motivate people to take action? Well, lots of things. But one critical element is research which can make a good campaign great and show you exactly where to aim your campaign and fire. Artemis Strategy Group shares advice for doing effective research.


5 Ways to Bridge the Divide Between Religion and Science

Posted: September 23, 2015

How do you bridge the divide between science and religion? Here are 5 studies that answer questions such as “why do people deny scientific evidence” to “how do you turn skeptics into believers?”


The Science Of Communication: An interview with Dr. Sara Bleich, 2015 frank grand prize winner

Posted: June 12, 2015

Soon we’ll be taking submissions for the frank 2016 research prizes in public interest communications. To kick things off, we talked with Dr. Sara Bleich, the 2015 frank grand prize winner.