Going Beyond Resonance: How Social Change Advocates Can Craft Messages That Work
We Trained 80 Scientists to Tell Stories. Here’s What Happened.
Posted: June 5, 2017
The frank academy team spent one week in June helping 80 program officers and scientists at the National Institute of Food and Agriculture (NIFA) find their stories.
Tagged as: Climate change communication, communication science, communication training, frank academy, science, science communication, stem communication, storytelling, storytelling training, strategic communication, training
To Win Against False Information, We Must Play Offense
Posted: April 7, 2017
What should strategic communication in the public and social change sectors look like in a time marked by extreme political polarization and false information? Science suggests the key may be playing offense, rather than defense.
Tagged as: frankology
Who Are You Calling Anti-Science?
The Power of Fact in a ‘Post-Truth’ World
Why Each Side of the Partisan Divide Thinks the Other is Living in an Alternate Reality
Meet the frank 2017 Prize for Research in Public Interest Communications Finalists
Posted: January 19, 2017
The University of Florida College of Journalism and Communications will award two $1,500 prizes and one $10,000 prize to published academic research that informs the growing discipline of Public Interest Communications. Next month, three finalists will present their work at frank, a gathering of communications professionals, academics, researchers, artists, philanthropists, business leaders and advocates who use strategic communication to drive social change, and frank (scholar), a novel academic conference for researchers whose work adds to the discipline of Public Interest Communications in Gainesville, Florida. Both audiences will vote for the $10,000 winner. This year saw the greatest number of submissions for the prize. The…
#ZombieDilemma: Humor Can Backfire in a Public Health Campaign
Posted: July 6, 2016
With literally hundreds of articles vying for our attention daily, getting your campaign noticed isn’t always easy, so to reach their audiences, communicators sometimes turn to a popular, but underused tool: humor
What You See May Affect What You Eat
Seven Minutes in Heaven with Scientist Troy Campbell
Posted: April 14, 2016
What happens when a science prodigy loves literature and people? Troy Campbell, the frank 2016 $10k research prize winner. We talked with Campbell about his research, winning the prize and what it was like to attend frank for the first time.