Center for Public Interest Communications

When the Science Stops at the Shoreline: Sharing Research on Florida’s Red Tide

Florida’s harmful algal blooms are a known problem. They kill marine life, close beaches, cost the tourism industry millions, and generate outrage on social media. What they don’t generate —… Continue Reading When the Science Stops at the Shoreline: Sharing Research on Florida’s Red Tide

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Most Americans Support Freedom of Information. Almost None Have Ever Used It.

New research from UF’s Brechner Project and Center for Public Interest Communications examines public attitudes, institutional trust, and what happens when FOI restrictions become personal Americans strongly support the right… Continue Reading Most Americans Support Freedom of Information. Almost None Have Ever Used It.

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October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability

In the lead-up to the 2025 election and launch of the 2026 midterms, perceptions of affordability of housing in the United States were highly negative. Nearly 3 in 4 Americans… Continue Reading October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability

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3 min

Staff professional development via ‘drip’ training integrated in Slack

The Challenge Creating a strong culture of learning and professional development within your workplace increases morale, reduces turnover and generates higher productivity. However, most busy professionals don’t find time for… Continue Reading Staff professional development via ‘drip’ training integrated in Slack

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2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth

Public Interest Communications Comes of Age The Center for Public Interest Communications at the University of Florida’s College of Journalism and Communications released its 2025 “Real Good Census.” This inaugural… Continue Reading 2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth

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‘Wicked Problems’: Challenges That Defy Easy Solutions

Ever feel like some problems are just… impossible? You try to define them, and the definition shifts. You work on a solution, and new issues emerge. You’re not alone. In… Continue Reading ‘Wicked Problems’: Challenges That Defy Easy Solutions

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composite image of Audrey Goldfarb and text stating "Science isn't personal: why communicating emotion isn't 'soft,' it's strategic"

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4 min

Changemakers in Action: Dr. Audrey Goldfarb

Interview by Kate McNamara As a newly minted PhD in telomere biology and now a postdoctoral researcher in the Korb Lab at the University of Pennsylvania Perelman School of Medicine,… Continue Reading Changemakers in Action: Dr. Audrey Goldfarb

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Building Partnerships for Lasting Change: Why Awareness Alone Won’t Cut It

Awareness campaigns are a staple for many organizations looking to inform the public about important issues. However, awareness alone isn’t enough to drive meaningful, lasting change. Moving from awareness to… Continue Reading Building Partnerships for Lasting Change: Why Awareness Alone Won’t Cut It

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People Trust Scientists—So Why Isn’t Research Driving More Change?

A global study reveals gaps in engagement. Here’s how scientists can turn trust into action. Trust in science is relatively high. But trust alone doesn’t lead to action. A recent… Continue Reading People Trust Scientists—So Why Isn’t Research Driving More Change?

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UpTogether - Case Study - The Center for Public Interest Communications

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3 min

Using Research to Change Narratives About Direct Cash Assistance for UpTogether

In 2023, UpTogether – a national nonprofit dedicated to community-based solutions to poverty – requested proposals for a narrative change strategy that could help their team challenge the existing narratives about poverty in Massachusetts. Continue Reading Using Research to Change Narratives About Direct Cash Assistance for UpTogether

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News

When the Science Stops at the Shoreline: Sharing Research on Florida’s Red Tide

Most Americans Support Freedom of Information. Almost None Have Ever Used It.

October 2025 nationwide survey sheds light on Americans’ increasing worry about housing affordability

Staff professional development via ‘drip’ training integrated in Slack

2025 ‘Real Good Census’ Reveals a Strategically Vital Field with Strong Rewards, Marking Significant Growth

‘Wicked Problems’: Challenges That Defy Easy Solutions

Changemakers in Action: Dr. Audrey Goldfarb

Building Partnerships for Lasting Change: Why Awareness Alone Won’t Cut It

People Trust Scientists—So Why Isn’t Research Driving More Change?

Using Research to Change Narratives About Direct Cash Assistance for UpTogether

Beyond raising awareness: How to create lasting change

Science Communications Course

Strategic Communications Academy for UF Leaders & Scholars

Designing Diverse and Gender Inclusive Humanitarian Organizations

The Science of What Makes People Care

Communicating Complexity in the Humanitarian Sector

Philanthropy’s Messaging Creates Confusion. Telling Better Stories Can Build Trust

Moving Beyond Awareness to Achieve Policy Change

From Awareness to Action: How to Design Campaigns That Drive Donations

How Rolando Negron Brings Research to Life at UF/IFAS

Harnessing Influencers to Ignite Trust and Drive Change

Science-based communication strategy on COVID for the UN Verified Initiative

Innovation Service of UNHCR: the UN Refugee Agency

Largest Study on Narratives About Philanthropy with the Council on Foundations

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