Posted: May 10, 2016
What’s the point of journalism? That’s a question Brian Boyer has taken deeply to heart. As the Visuals Editor of NPR, he’s been hard at work for the last six months on a project called Carebot, which tracks how well news stories drive audiences to take action and aims to “change how newsrooms measure and celebrate success.” Carebot was funded through a Knight Foundation Prototype Grant, which is now wrapping up. I talked with Brian about what his team has learned – in the business of making people care. Sacha: What are you measuring with the Carebot right now?…
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