Center News

#OrlandoUnited: Responding to Tragedy

Posted: June 15, 2016

Stacy Carlson, Ph.D., President & CEO at the Florida Philanthropic Network, shares ways organizations are and can address the short-term and long-term needs of the community following the Orlando mass shooting.

Tagged as: , , ,

4 studies on increasing empathy and donations this holiday season

Posted: November 27, 2015

To kick off the season, here are four studies that can help you increase empathy and donations for your cause. From increasing feelings of awe, to taking a page out of the Black Friday playbook, read what scientists suggest can increase generosity and giving this season.

Tagged as:

3 Spooktacular Studies On Using Fear In Your Next Campaign

Posted: October 29, 2015

Halloween is just around the corner, which means that all the ghosts and ghouls will be coming out to play. But research suggests that fear isn’t just fun on Halloween – it can actually be a surprisingly effective emotion for encouraging action on social problems. These three studies show you how your communications campaign can keep the Halloween spirit alive year-round and make the world a better place in the process. 1) How to Boo-st Action on Climate Change Climate change is an objectively terrifying problem, and the sheer magnitude of the issue can cause people to tune it out.…

Tagged as:

6 Ways To Use Emotion In Your Campaigns, According To Research

Posted: August 13, 2015

Over the last year we've compiled a variety of studies for frankology that show different ways emotions can be used to support change efforts. Check out these 6 findings on ways to use emotion in your work.