Center News

We Trained 80 Scientists to Tell Stories. Here’s What Happened.

Posted: June 5, 2017

The frank academy team spent one week in June helping 80 program officers and scientists at the National Institute of Food and Agriculture (NIFA) find their stories.

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Why ‘Sharknado 4’ matters: Do climate disaster movies hurt the climate cause?

Posted: August 1, 2016

Climate disaster films are an emerging genre that reflect people's desire to cope with a changing planet through art. How will they affect public attitudes on climate change?

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Social Issues + Motion Pictures = Reel Impact

Posted: May 25, 2016

An inspiring video can enliven a campaign in progress or spark a new one. Alina Evans, account coordinator at Spitfire Strategies, shares five points to think about if your organization is considering getting behind the camera.

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Seven Minutes in Heaven with Scientist Troy Campbell

Posted: April 14, 2016

What happens when a science prodigy loves literature and people? Troy Campbell, the frank 2016 $10k research prize winner. We talked with Campbell about his research, winning the prize and what it was like to attend frank for the first time.

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5 Ways to Bridge the Divide Between Religion and Science

Posted: September 23, 2015

How do you bridge the divide between science and religion? Here are 5 studies that answer questions such as “why do people deny scientific evidence” to “how do you turn skeptics into believers?”


When It Comes To Effective Communications, Sometimes Timing Is Everything

Posted: March 10, 2015

For more than six decades, the Bulletin of the Atomic Scientists has relied on the same method for communicating a powerful message.


Transcending Politics For The Greater, Greener Good

Posted: November 5, 2014

Tuesday's midterm elections offered plenty of stark lessons for public interest communicators, including the tricky feat of how to keep politics out of a ballot issue.

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Reaching The Caring Middle, One Emerald Lawn At A Time

Posted: October 31, 2014

Have something important to say? Be sure to include the “Caring Middle” – individuals of all political stripes who care deeply about the trajectory of our country, their fellow humans and the environment.

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Lessons From A Really Slick Campaign to Save The Arctic

Posted: October 23, 2014

To make your point and score a victory, sometimes you have to be audacious and even a bit cheeky. Greenpeace shows how.

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Authenticity’s Long Trail

Posted: August 7, 2014

Sometimes telling not selling can be a more powerful -- and authentic -- way to get people to respond. That's what volunteers raising money for a 60-mile section of the North Carolina Mountain to Sea Trail are learning.

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