Center News

We Trained 80 Scientists to Tell Stories. Here’s What Happened.

Posted: June 5, 2017

The frank academy team spent one week in June helping 80 program officers and scientists at the National Institute of Food and Agriculture (NIFA) find their stories.

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Why ‘Sharknado 4’ matters: Do climate disaster movies hurt the climate cause?

Posted: August 1, 2016

Climate disaster films are an emerging genre that reflect people's desire to cope with a changing planet through art. How will they affect public attitudes on climate change?

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Social Issues + Motion Pictures = Reel Impact

Posted: May 25, 2016

An inspiring video can enliven a campaign in progress or spark a new one. Alina Evans, account coordinator at Spitfire Strategies, shares five points to think about if your organization is considering getting behind the camera.

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Seven Minutes in Heaven with Scientist Troy Campbell

Posted: April 14, 2016

What happens when a science prodigy loves literature and people? Troy Campbell, the frank 2016 $10k research prize winner. We talked with Campbell about his research, winning the prize and what it was like to attend frank for the first time.

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The 5 Climate Change Communication Studies You Need to Know

Posted: March 30, 2016

To move nonbelievers to believers, we must use evidence-based communication strategies. Here are the 5 climate change communication studies you need to know.

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3 Spooktacular Studies On Using Fear In Your Next Campaign

Posted: October 29, 2015

Halloween is just around the corner, which means that all the ghosts and ghouls will be coming out to play. But research suggests that fear isn’t just fun on Halloween – it can actually be a surprisingly effective emotion for encouraging action on social problems. These three studies show you how your communications campaign can keep the Halloween spirit alive year-round and make the world a better place in the process. 1) How to Boo-st Action on Climate Change Climate change is an objectively terrifying problem, and the sheer magnitude of the issue can cause people to tune it out.…

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Building Stronger Relationships Between Environmentalists And Faith Communities

Posted: September 24, 2015

Yesterday, Pope Francis headed to the White House as part of his historic first tour to the United States. There, he urged Americans to act on climate change. Research tells us what steps environmentalists can take to build stronger relationships with faith communities.

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5 Ways to Bridge the Divide Between Religion and Science

Posted: September 23, 2015

How do you bridge the divide between science and religion? Here are 5 studies that answer questions such as “why do people deny scientific evidence” to “how do you turn skeptics into believers?”


6 Ways To Use Emotion In Your Campaigns, According To Research

Posted: August 13, 2015

Over the last year we've compiled a variety of studies for frankology that show different ways emotions can be used to support change efforts. Check out these 6 findings on ways to use emotion in your work.


When It Comes To Effective Communications, Sometimes Timing Is Everything

Posted: March 10, 2015

For more than six decades, the Bulletin of the Atomic Scientists has relied on the same method for communicating a powerful message.