Center News

We Trained 80 Scientists to Tell Stories. Here’s What Happened.

Posted: June 5, 2017

The frank academy team spent one week in June helping 80 program officers and scientists at the National Institute of Food and Agriculture (NIFA) find their stories.

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Why ‘Sharknado 4’ matters: Do climate disaster movies hurt the climate cause?

Posted: August 1, 2016

Climate disaster films are an emerging genre that reflect people's desire to cope with a changing planet through art. How will they affect public attitudes on climate change?

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Social Issues + Motion Pictures = Reel Impact

Posted: May 25, 2016

An inspiring video can enliven a campaign in progress or spark a new one. Alina Evans, account coordinator at Spitfire Strategies, shares five points to think about if your organization is considering getting behind the camera.

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Seven Minutes in Heaven with Scientist Troy Campbell

Posted: April 14, 2016

What happens when a science prodigy loves literature and people? Troy Campbell, the frank 2016 $10k research prize winner. We talked with Campbell about his research, winning the prize and what it was like to attend frank for the first time.

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5 Ways to Bridge the Divide Between Religion and Science

Posted: September 23, 2015

How do you bridge the divide between science and religion? Here are 5 studies that answer questions such as “why do people deny scientific evidence” to “how do you turn skeptics into believers?”

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When It Comes To Effective Communications, Sometimes Timing Is Everything

Posted: March 10, 2015

For more than six decades, the Bulletin of the Atomic Scientists has relied on the same method for communicating a powerful message.

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Transcending Politics For The Greater, Greener Good

Posted: November 5, 2014

Tuesday's midterm elections offered plenty of stark lessons for public interest communicators, including the tricky feat of how to keep politics out of a ballot issue.

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Reaching The Caring Middle, One Emerald Lawn At A Time

Posted: October 31, 2014

Have something important to say? Be sure to include the “Caring Middle” – individuals of all political stripes who care deeply about the trajectory of our country, their fellow humans and the environment.

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Lessons From A Really Slick Campaign to Save The Arctic

Posted: October 23, 2014

To make your point and score a victory, sometimes you have to be audacious and even a bit cheeky. Greenpeace shows how.

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Authenticity’s Long Trail

Posted: August 7, 2014

Sometimes telling not selling can be a more powerful -- and authentic -- way to get people to respond. That's what volunteers raising money for a 60-mile section of the North Carolina Mountain to Sea Trail are learning.

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