Going Beyond Resonance: How Social Change Advocates Can Craft Messages That Work
Is Awareness Ever Enough?
Sometimes you have to confront the fact that you may not be the rockstar you want to be. We did. And here’s what happened.
Posted: August 1, 2016
How to make more people see your digital content.
The Flint Water Crisis and the Power of Truth
Posted: March 11, 2016
Jacqueline Bond, Senior Communications Coordinator for the Public Health Team at Burness, shares her experience watching Curt Guyette tell the story of how he uncovered the Flint, Michigan water crisis at frank.
5 Black Artists Driving Change that You Need to Know
Posted: February 11, 2016
Art provides a unique engine for driving social change. In it's various forms, art can foster empathy through storytelling and provide a face for various issues. From poetry to visual art to music, art can reach new audiences in ways that touch their lives, give them hope and inspire them to take action. So, here are five black artists you need to know.
Three Research Studies You Need to Know in 2016
Posted: January 20, 2016
Each year, we award one $10,000 and two $1,500 prizes to peer-reviewed research that contributes to effective public interest communications practice and that continues to build the academic field. Read about 2016 research in public interest in communications finalists
The frank family holiday newsletter
Posted: December 24, 2015
Tis the season to reflect on 2015. Read what the frank family has been up to in our frank family newsletter.
6 Simple Steps to Understanding Your Audiences Through Research
Posted: December 15, 2015
Research can be a powerful tool to help inform strategic planning processes, by helping organizations better define audience segments, vet early stage ideas, and identify new impact opportunities ahead. Jen Barth, founder of Big Small Brands, a Portland-based branding consultancy, shares 6 best practices to help you better understand and engage the communities you serve.
5 Trends in Nonprofit Marketing & Communications
Posted: December 10, 2015
The social impact sector has arguably never been a more effective and innovative one. Not only are smart communicators and marketers helping to raise awareness about these important issues, but also many are capably persuading target audiences to take tangible actions that support proven social change. John Trybus, deputy director of Georgetown University’s Center for Social Impact Communication, shares five trends in the social impact sector.
How Comedy Drives Change: Lessons from the masters of comedy.
Posted: August 6, 2015
As a goodbye tribute to Jon Stewart, we looked into the frank archives to see what other people have to say about how hitting the funny bone of your audience can be useful for creating social change.